Fashion Photography
Greg Grinman specializes in high-impact fashion product photography that drives sales for NYC/NJ clothing brands and ecommerce businesses.
Professional studio lighting and expert styling showcase your products at their best.
What We Shoot
Clean White Background Product Shots
Using a white background for your apparel photography is a timeless approach to clothing photography. It works with a variety of websites and can be a good option for allowing your merchandise to have your customers’ sole attention. White also serves to reflect light better than other colors, which can absorb necessary light, obscuring the details and attributes of your items or failing to accurately depict their color.
If you find you spend time in photoshop with your finished photographs, you’ll also appreciate how easy it is to work with white background images in post-production.
Professional Model Photography
Showcase your apparel at its best with professional model photography. Real models bring your clothing to life, demonstrating how garments move, fit, and drape on actual bodies. This approach helps customers visualize themselves wearing your pieces and can significantly boost conversion rates.
I work with diverse models to represent different body types, ages, and styles, ensuring your target audience sees themselves reflected in your imagery. Professional styling and direction create authentic, engaging shots that tell your brand's story while highlighting key product features like fit, texture, and styling versatility.
Lifestyle photography on models
Go beyond product shots with lifestyle photography that captures your brand's personality and target market. These images show your clothing in real-world settings - whether that's urban streetwear shots, outdoor adventure gear in action, or elegant evening wear in sophisticated environments.
Lifestyle photography creates emotional connections with customers by presenting aspirational scenarios. These images work perfectly for social media, website headers, and marketing campaigns where you want to communicate not just what you're selling, but the lifestyle your brand represents. I can shoot on location or create styled environments in the studio to match your brand aesthetic.
Fashion Photography Portfolio
